Published on May 06, 2025 5 min read

MailerLite vs. Mailchimp: Which Email Marketing Platform Wins in 2025

Reaching and involving their audience companies depends on email marketing. MailerLite and Mailchimp are two often used systems for this. Though both have a lot of capabilities, which would be preferable for your company by 2025? MailerLite's affordable and straightforward design has drawn interest. Conversely, Mailchimp is a reputable brand distinguished by its strong features and extensive integrations.

Selecting the correct platform can significantly affect success as email marketing grows increasingly important for companies. Through features, cost, simplicity of use, customer support, and more, this article will evaluate these two services to enable you to choose the one best for your requirements. Let's examine MailerLite's specifics against Mailchimp to identify which platform most appeals to 2025.

Features: A Comparison of Tools

Though their tools vary significantly, MailerLite and Mailchimp both have strong features. MailerLite is a basic tool that requires simple concentration. It offers email templates, landing sites, automation, and A/B testing. Small companies or those beginning their email marketing would find these tools ideal. Mailchimp does, however, provide more functionality. It offers extensive segmentation, specialized reporting, thorough analytics, and standard email features.

It also comprises a built-in CRM system, which is absent from MailerLite. Mailchimp might be the superior choice for companies with more sophisticated demands. Though Mailchimp provides more sophisticated automation choices, both systems provide automated processes. Larger campaigns would benefit from your ability to set emails depending on different actions. MailerLite performs admirably for basic automations like welcome emails and abandoned cart reminders.

Ease of Use: Which One is Simpler?

MailerLite stands out for its simplicity of use. Navigating the platform is simple, sleek, and straightforward. Your email campaigns can be rapidly launched with little work involved. MailerLite is a wonderful alternative if you are new to email marketing since it does not bombard you with choices.

On the other hand, Mailchimp can seem a little more difficult—especially for novices. Although the UI is easy to use, it provides many more capabilities that could seem excessive. If you wish to use its tools fully, there is a steep learning curve. Mailchimp also offers comprehensive guides and tutorials to help you get started.

Pricing: Which Platform is More Affordable?

Often, MailerLite's and Mailchimp's pricing determines which one to use. MailerLite is well-known for its reasonable cost. With a free plan allowing up to 1,000 members and 12,000 monthly emails, it provides premium plans beginning at $9/month for more sophisticated capabilities. These systems are reasonably affordable for companies with modest to medium-sized email lists.

Mailchimp, on the other hand, employs a more intricate pricing system. Mailchimp's free tier supports up to 500 contacts and lets you send 1,000 emails monthly. Their subscription plans provide extensive reporting, segmentation, and A/B testing Starting at $11 a month. Mailchimp's prices can become costly as your list increases. Companies on a tight budget could find MailerLite to be a more affordable choice.

Customer Support: Help When You Need It

While MailerLite and Mailchimp provide customer service, their methods differ. MailerLite usually responds quickly, and they provide email assistance for every user. The platform's knowledge base and video lessons are also useful for guiding users. Mailchimp offers email and lives chat support (for premium users) and a detailed help center.

Mailchimp offers quicker response times and more customized help to paying users. Several users say Mailchimp's customer service has occasionally been slow, especially for free-tier users.

Integrations: Connecting with Other Tools

Selecting an email marketing platform calls for integration capabilities. Among the respectable range of MailerLite connectors are well-known tools such as Zapier, Shopify, and PowerShell. It might not have as many integrations as Mailchimp.

One of the most often used email marketing systems, Mailchimp, touts extensive connectivity with outside technologies. It links easily with social media tools, CRMs, and eCommerce systems. Mailchimp provides extra choices to simplify the operations for companies depending on several software solutions.

Analytics: Understanding Your Campaigns

Mailchimp shines in this aspect even though both systems provide strong analytics to monitor email performance. It offers thorough analyses of open rates, click-through rates, bounce rates, and more. Additionally, segment performance and the effectiveness of automation processes are under-trackable.

MailerLite lacks the same degree of detail even if it offers basic metrics such as open and click rates. MailerLite's metrics are plenty for basic campaigns. Companies that mostly rely on data-driven decisions could like Mailchimp for its sophisticated reporting.

Which Platform is Right for You?

Your business size, objectives, and technological requirements will all affect the email marketing platform you choose. For novices, startups, or small companies running straightforward campaigns, MailerLite is perfect. If you're starting or handling a smaller email list, its simple design, quick navigation, and reasonable price make it a wise pick. Without overwhelming you, it provides all the necessary features, including automation, A/B testing, and email templates.

Mailchimp might be the better option if your company is expanding or needs more from its email marketing. It comes loaded with various integrations with outside technologies, better analytics, and sophisticated capabilities. Mailchimp also provides built-in CRM and more robust audience segmentation, enabling you to run more focused and customized campaigns. The platform offers more flexibility for long-term plans even if learning on it could take more time. Ultimately, choose the platform that fits your objectives, financial situation, and degree of sophistication required for 2025 advertising.

Conclusion:

In 2025, MailerLite and Mailchimp will be powerful email marketing tools. Your decision relies on needs. Small companies, newbies, or anyone looking for a reasonably priced solution may find MailerLite ideal. It does the work and is user-friendly. Mailchimp provides deeper analytics, more tools, and improved integration. It fits bigger companies or those seeking sophisticated capabilities. Consider your goals, money, and the degree of complexity in your campaigns. Go with Mailchimp if you need development potential and power. MailerLite is the choice if you want basic yet reasonably priced. Choose the platform best for your strategy and enable the expansion of your company.