Published on May 06, 2025 5 min read

Which is Best in 2025: MailerLite or Kit (formerly ConvertKit)

Email marketing is necessary for companies and creators in 2025; selecting the correct platform can be daunting. MailerLite and Kit—formerly ConvertKit—are two well-liked choices with special qualities catering to different purposes. Simple and reasonably priced MailerLite is a great option for startups and small companies. Its simple design and reasonable prices guarantee that even novices may design successful email campaigns without exceeding budget.

On the other hand, Kit offers strong segmentation choices and excellent automation features as its designers are considered creators. Bloggers, podcasters, and YouTubers hoping to establish closer relationships with their audience will find this ideal. The two platforms will be compared in this guide to assist you in choosing which one best fits your email marketing plan by 2025.

MailerLite vs. ConvertKit

MailerLite is a user-friendly and reasonably priced email marketing tool for companies requiring simple tools without paying for extraneous capabilities. It provides a landing page builder, email automation, and a drag-and-drop editor. Small companies would find it ideal as its free plan consists of up to 1,000 members and 12,000 emails monthly. However, The free edition has restrictions, including fewer templates and less support. Upgrading opens sophisticated capabilities, including improved automation and A/B testing.

Originally, ConvertKit Kit was designed for creators, including podcasters, bloggers, and YouTubers. It centers on customized email sequences and advanced automation. Features of Kit enable highly focused campaigns through automation, segmentation, and tag-based subscriber management. Its simple and neat design is perfect for artists who wish to establish ties with their audience. Although its free plan gives infinite landing pages, advanced automation tools call for an update. Kit's premium price is justified for designers who want more flexibility and personalization in email marketing campaigns.

Differences between MailerLite and ConvertKit

Below are the main differences between MailerLite and ConvertKit that can help you choose the right email marketing platform:

Email Design and Customization

MailerLite offers a selection of bespoke email templates. Templates let you fit your brand style. Simple to use, the drag-and-drop editor allows one to produce professional emails without knowing the design. Kit also provides bespoke templates but with a more understated style. Its designs center on neat ideas appealing to artists and their readers. Although Kit's automation tools provide you more control over personalizing and enable you to send highly customized material, its templates might not be as broad as MailerLite's. MailerLite distinguishes itself regarding email design versatility with its larger range of templates and design choices. However, Kit's focus on customizing material could appeal to consumers with more particular needs.

Automation and Workflow

Email marketing depends heavily on automation; MailerLite and Kit provide amazing tools. The automation tools of MailerLite are basic and easy. It covers fundamental triggers such as email sequences, time delays, and subscriber behavior. Although companies seeking simple automation would find it appropriate, it lacks the same degree of control as Kit. Kit shines in this sphere. The automation features of the platform are meant for users who wish thorough control over email sequences and processes. Complex processes with conditions and triggers that react to user activities can be developed, such as opening an email or clicking a link. That makes it perfect for designers creating customized, thorough client paths.

Integrations

Both systems provide a great spectrum of integrations with outside apps. MailerLite connects with over 50 apps, covering analytics tools, CRMs, and e-commerce sites. Its integrations are perfect for companies linking with other marketing tools and scaling their email marketing initiatives. Kit also provides a strong suite of integrations covering well-known tools such as Google Analytics, Shopify, and WordPress. But Kit's integrations center more on creators' demands, enabling flawless interaction with technologies that enable content development and monetization.

Pricing Comparison

Selecting an email marketing platform takes much thought, including price. MailerLite provides a free package for up to 1,000 members plus 12,000 emails monthly. Its paid options start at just $10 per month, so small enterprises will find it quite reasonably priced if they require more sophisticated capabilities. ConvertKit costs $9 monthly for three hundred members, but the price rises as you scale. Its sophisticated capabilities—including segmentation and automation—lock themselves behind premium subscriptions. Kit's price could be higher, but it's ideal for producers needing thorough email marketing automation.

Support and Customer Service

While both systems provide customer assistance, MailerLite is more easily available to free edition users. It allows email support and a knowledge base with tutorials. Conversely, Kit gives consumers top priority service on paid subscriptions. Although it has a broad knowledge base, some users have observed that customer service can occasionally be slow. MailerLite could provide an advantage for companies seeking easily available help. However, developers who require advanced assistance and speedier responses would appreciate Kit's priority service.

Which Platform is Best for You?

Your business ambitions will determine the ideal platform for your needs in 2025. Small companies or startups seeking a quick, cheap way to handle email marketing will find MailerLite perfect. Its low cost and simplicity make it a great option for businesses with modest email marketing requirements. MailerLite's affordable rates and easy UI help you reach your audience without overspending, whether conducting simple campaigns or sending newsletters.

Conversely, ConvertKit is more appropriate for podcasters, bloggers, YouTubers, and developers needing highly customized email marketing and sophisticated automation. Kit gives more control over automation, segmentation, and customizing, even if it costs more. It helps you to provide your audience with more focused material and strengthen bonds with them. Though more expensive, Kit is an excellent option if you're a creator looking to elevate your email marketing.

Conclusion:

Ultimately, MailerLite and Kit—formerly ConvertKit—have excellent email marketing solutions, yet the best option will rely on your requirements. Small companies or startups would find MailerLite a fantastic choice because of its simplicity, cost, and simplicity of use. For those with just simple email marketing requirements, it's ideal. ConvertKit is perfect for bloggers, podcasters, and YouTubers who need more sophisticated automation, segmentation, and tailored campaigns. Although Kit's cost could be a factor, it gives designers the freedom and power to establish closer bonds with their audience.